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      <td class="contentHeader"><h2>FAQ - Merchants</h2></td>
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      <td class="content" ><p><strong>Why should I become a merchant on Swapen?</strong><br />
We understand that being a  store owner is hard. You have lots of expenses and are always in competition  with the big store chains. Being a merchant on Swapen allows you to get a new  audience all around the United States by having your products sold FOR YOU by  possibly thousands or millions of sellers. Oh, and it’s free your first year! <u>TRY  NOW</u></p>
          <p><strong>Where can I sign up to become a Merchant?</strong><br />
            You can follow the link <a href="http://www.swapen.com/merchants">www.swapen.com/merchants</a> or click on Merchant button on Swapen’s Home Page</p>
          <p><strong>What is needed to become a Merchant?</strong><br />
            To become a Merchant a  person needs to own a physical store in the U.S.</p>
          <p><strong>How much will it cost to become a Merchant?</strong><br />
            Free. The first year of the membership is free. ($99.99  year after)</p>
          <p><strong>Will Merchant’s have their own Store just like Sellers?</strong><br />
            No. Instead of a store a Merchant will have an  inventory. That inventory is used by sellers to pick and choose the products  they want to sell.</p>
          <p><strong>Should I have a separate inventory for products I want sold on Swapen?</strong><br />
            We strongly suggest you do. Since products will be  sold for you, you never want to have a product sold that you ran out of.</p>
          <p><strong>Is there a maximum or minimum that I need to charge/pay for the Product  or Commission?</strong></p>
          <p>Price and Commission you’re willing to charge/pay are  completely up to you. (just needs to be above 0.00 cents)</p>
          <p><strong>Is paying a higher commission or selling the product at a cheaper  price, have an influence on having my products sold by sellers?</strong></p>
          <p>Absolutely. Sellers will choose products based on  product price and commission. Sometimes a less expensive item will sell better  than a more expensive item, which is paying a higher commission; just because a  seller thinks it’s an easier item to sell. Also there are times where a higher  commission will motivate sellers to choose your product. Experiment to find the  best results. </p>
          <p><strong>How many items can I have in my inventory?</strong><br />
            Unlimited.</p>
          <p><strong>Is the Merchant responsible for Seller Fees?</strong><br />
            No. The Merchant is not charged for any fees related  to the Seller. </p>
          <p><strong>How much commission will be paid on each sale?</strong><br />
            As the Merchant you will have the sole right to post  dollar amounts for each item of commission per sale.  </p>
          <p><strong>When can I expect payment from buyer?</strong><br />
            Once the sale is made all of the funds are transferred  to your Amazon account. </p>
          <p><strong>Will Merchants receive ratings?</strong><br />
        Yes, ratings will be provided by Buyer and Seller. </p>
          <p><strong>Can I petition for a new account if my current one has  been limited?</strong><br />
            No. Merchants are only allowed one account. <strong> </strong></p>
          <p><strong>How do I upload  my items to Google Base?</strong><br />
        For your convenience, a <a href="http://www.ioffer.com/info/googlebase"><strong>Google  Base tutorial</strong></a> is provided to show you how to upload your items to  Google Base and increase traffic to your store.</p>
          <p><strong>Why are some or  all of my items rejected by Google Base?</strong><br />
            Swapen does not have control over the items placed on  Google Base. Many times this is due to your items violating <a href="http://base.google.com/support/bin/topic.py?topic=2906"><strong>Google Base policies</strong></a>.<br />
            Boiler template phrases, excessive use of symbols, and  irrelevant advertising information that does not describe the item (i.e. <em>Free  Shipping</em>, <em>Check It Out</em>, <em>New!!!!!</em>) are common causes of Google  Base rejecting one or more of your items. Try taking these terms/symbols out of  your titles and descriptions and upload your Google Base file again.<br />
            Google Base usually provides specific explanations why  an item listing was rejected. If all else fails, contact Google to find the  exact reason for the rejection and to resolve your problems.</p></td>
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